The Content School


brilliant content rocking it on the www.

Picture your words catching the eyes of someone who needed exactly what you're sending out.

that blinking cursor
turning into words you're proud of.

Envision consistently showing up, writing up a storm for yourself, your business, your purpose.

to communicate your value and set the scene for GOOD BUSINESS.

Get ready to hit send on web words that make waves.

Write your story into a bestseller. 
Quite literally.

Feedback: Silvy Codde, Copywriter for Dutch Coaches

I have just finished rewatching the replay of the Live Session of Week 2. I spent most of yesterday afternoon watching, pauzing, writing, getting inspiration, etc.
Nicole, you've really gone above and beyond.
Content-packed, so inspiring and motivating, just like the rest of this class.

I'm getting so much out of this course, not only the content, but also the reassurance and support.
It's really heart-warming to be part of such a wonderful community.
I'm honing my writing skills, which was the big goal for me.
A big shout-out to you for overdelivering and genuinely caring about your students.

But Nicole, I have some questions:

Will this course teach me how to write my website?


I'm overwhelmed and need a step-by-step recipe. I know there's no such thing for writing. Or is there?

There IS!
I'm all about great writing and business bliss, meaning you can bank on this being a taking-action kind of course!
You'll learn 
  • 2 formulas to wordflow
  • 2 games to pinpoint your brand voice and writing avatar
  • 2 exercises to define and implement power keywords
What's more, you'll practice communicating clearly, succinctly, and with panache. 

Will this course help me get rid of writing overwhelm?

You will walk away with 
  • Step-by-step guides
  • Mad-Libs-style templates
  • A whole year of content prompts
You'll also learn the foolproof framework for off-the-cuff copywriting.

What does "Lifetime Access" mean?

Exactly that.
As long as this course shall live, you'll have access to all the content. No exceptions.
  • Video classes
  • Content prompts
  • Writing exercises
  • Website audit recordings
  • Resources
  • Checklists
  • NEW: Graduates receive a monthly content planner AND a monthly live webinar: ask me niche questions, have me off-the-cuff write for you, batch and release your content!

How do I graduate?

Complete 90 percent (or more, you teacher's pet!) of the course.

Why is The Content Writing School so affordable?

2020 is trying for one-human brands.
We're all in this together, which is why I vowed to offer the Content Writing School at its Beta Tester Price of €300 all through 2020, with the added option to pay in installments.

In other words:
For you this is the chance to buy into an in-depth course at a crazy-affordable rate.

For me, it's about building a business beyond profit, an all-around nourishing brand, dedicated to help value-driven entrepreneurs go from startup to sustainable, writing theirs story into a bestseller.

How do I get access to Graduate Exclusives?

As soon as you've completed 90 percent of the course content, send me a screenshot for access to 
  • Your monthly content planner, including exclusive writing prompts, global celebration days/topics and the hashtags to make your posts stand out
  • The Alumni Facebook group
  • Your personal code to claim 50% off one-to-one coaching with me

What if I want LIVE training and feedback?

That's what the Content SUMMER School is for!
Every year, I devote 6 weeks to upgrade and update the Content Writing School content - live recording all webinars and offering the chance to work with me and my team of experts, l.i.v.e.
The Content SUMMER School offers 6 weeks of
  1. Live Webinars
  2. Live Editing and Content Audits
  3. Live Bonus Masterclasses on Mindset, Productivity, Goal-Getting and more
  4. A tight-knit group of 20 high achievers, ready to show up for themselves and their business
The 2020 Content SUMMER School  launches July 15.
Spaces are first-come, first serve.
Content Writing School students get first pick and a 50% discount.

How much is the LIVE version and do I get a discount?

The 2020 Content Summer School is €1200.
Content Writing School students receive an early invitation at a 50% discount.

I got more questions!

I'm just an email away.
Reach out via or click the chat box in the lower right corner of this screen.

Feedback: Ana Winters, In-House Copywriter @ a Berlin Marketing Firm

Just WOW.
I thought I'd start lightly with the video on serving versus selling.
This will change the way I look at copy.
Just from this one video, I got more value than a lot of the writing courses I took over the years.
Girl, up your price, immediately!

What's inside?

  • 8 Core Modules:
    • Brand Voice and Writing Avatar
    • What Readers Want
    • Marketing Storytelling
    • Writing for Social Media
    • Building Reach and Reputation 
    • WordFLOW 
    • Self-Editing
    • SEO for the Busy Entrepreneur

  • 3 Bonus Masterclasses:
    • Communication Netiquette
    • Ethical Marketing with Jessica Lohmann
    • Mind over Matter: How to ditch writers' block for good with Jo Naughton

  • Done-for-you Templates:
    • Plug-and-play social media planner
    • Social media image and quote collection
    • For graduates: 365 days of content prompts and exclusives 

  • Writing Resources:
    • Writing for clients
    • Headline formula
    • My favorite e-helpers
    • Copy versus content formula
    • Marketing versus selling

Feedback: Jeannie Arunimā, practitioner & educator

Owner Nirmāna Healing & Wellness Coaching:

I learned so much about how to plan, organize, and streamline my content to authentically show up 
whole in order to attract my ideal clients.
Nicole provided time-saving strategies 
and a super easy content management system that I can count on for years.
Well-placed words
and content ideas just flow from Nicole, and she is incredibly generous with sharing them!

I'd love to test-drive and see if this is for me.

Because that's what I created my FREE Content Challenge for.
  • 4 cornerstones of business-blooming content marketing
  • 4 weeks
  • 4 webinars
  • 4 printable guides
  • 4 free.
Sign up HERE.

Feedback: Nicole Dauz, Founder of Selfcare4Caregivers

Write your story into a bestseller.

With content that hits ALL the sweet spots:
  • R.elevant
  • I.mpactful
  • C.lear
  • H.igh-value
Step into your wordFLOW and write content that makes waves.