This Fundamental Thing Will Kill Your Business – If You Let It
March 19, 2020
Written by my wonderful friend Jo Naughton. Mindset Coach.

Hello, my name is Jo and I make the world a better place for ambitious women who struggle with self-doubt, one transformational self-belief step at a time.

“Well, that’s very nice, my love. It’s a shame you just never know what’s going to happen next month, isn’t it?” 

That’s what my mum said to me when I told her that I’d had my first £20k month. It had been a similar story just over a year ago when I’d revealed that I was starting my own coaching business (shortly after recovering from a brain injury… but that’s a story for another time).

Don’t get me wrong, she’s super proud. 

She’s also super scared. 

I can almost hear the maternal whisperings running around her mind, keeping her from allowing the excitement to flow: “Is this a good idea? What if it doesn’t work out for her? Where’s the security? How will she know what to do? What if it breaks her? How will she cope? What if she hates it? Is she doing it right? Who is she to be the expert in this? What if it’s not what people want? Can she really ask money for this? How will she fit it all in? What if she fails? What if she succeeds?”

How do I know that this is what she’s thinking? The truth is: I don’t. 

What I do know is that these had been my internal whisperings for the first few months of running my own business. So, if I’ve had to combat this crazy self-talk, it makes complete sense that my lovely mother (who sees her role in life as being my biggest protector) might ponder them too.

What I also know is that it’s not my responsibility to change the way my mum thinks and feels about her youngest daughter’s growth and success. It is, however, 100% my responsibility to address and change my own internal whisperings. 

Perhaps you’ve heard them too, rattling around your own mind…

Am I good enough?

What if they don’t like me, want me, accept me?

What if…? What if…? What if…?

In all honesty, there isn’t a human being on the planet who hasn’t experienced the fear and overwhelm that these thoughts bring with them. We all have moments of self-doubt in our personal and work lives. But – when your work life involves you running your own business, these disempowering thoughts are put under a microscope: they’re zoomed in on – seemingly for the whole world to witness.

Allow these thoughts to creep around the corridors of your business and, in time, they’re likely to kill it.

If my ten years as a coach and mentor has taught me anything, it’s that mindset is where all success must start. Yes – we can read all the books, hire the strategists and watch the videos on ‘what’ and ‘how’ to build and run a business – but, until we feel the ‘why’ to our very core, and then align our beliefs, thoughts and self-talk to that purpose, there’s always going to be a ceiling above our heads.

Perhaps it’ll stop us from charging our worth. Maybe it will find us lacking in productivity and procrastinating over tasks that we know are important to us, but we just can’t seem to get started on. Might we also hit a point where we stop loving it and wonder whether it’s ever going to be what we’d hoped for?

So – I hear you ask – how do we start the journey towards beating the entrepreneur overwhelm, and moving forwards with an empowered, productive mindset?

Well, it certainly isn’t an over-night process – but the key is, of course, to get started. So here goes…


Step 1) Grab a pad and pen (or a note app on your phone) and carry it with you wherever you go. Write down all the self-talk that feels like it could be limiting you, especially when it comes to your business (e.g. “I can’t… I don’t… What if… I never… I always…).

Step 2) After a week of doing this, read it all back to yourself and pull out any themes to give you more clarity around the main blocks you’re putting in your own way.

Step 3) Commit to empower yourself by repeating this mantra every day at least ten times: “I commit to choosing empowering self-talk to expand into my dream business and life.”

Step 4) Every time you catch your mind leading you down the limiting self-talk rabbit hole, state your mantra and then ask yourself: What else could be true here? 

Step 5) Create an empowering self-talk truth and say it to yourself until your mind starts to clear. 

As I said, if you’re looking for a quick, easy fix, then you’ve come to the wrong place. But you also know, deep down, that building a business and life that lights you up to your very core is not about quick and easy fixes. 

It’s about an empowered mindset, growing towards a purpose-driven vision. 

See and feel that vision whilst mastering your entrepreneurial mindset, and you’re well on your way to the success you’ve always dreamed of.

Ready to dive deeper?
Take a listen to The Buddhified Podcast episodes on entrepreneur overwhelm, featuring Jo.
Click here for Part 1 and Part 2.

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